This project is designed to tackle one of the 12 global issues to achieve the goal of improving the planet and world as a whole. For this brand I have created is to tackle waste from products and to be able to recycle the products and better the environmental state. Wildflower beauty will be a launch within boots and the product itself is natural and the package can be reused as a plantable seeding package which result in zero waste. Hence the name Wildflower beauty comes from.